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#potavristou is happening again this year!
Sep 8

#potavristou is happening again this year!


The #potavristou campaign will be running again this year following its massive success over the last 2 years. Every group or individual can reach out wherever they are, pick up the litter found around them and upload their data using the free Clean Swell app (download from Play Store/App store) or send it through one of AKTI’s social media pages. They can also upload the photos on their own social media pages using the hashtag #potavristou. More information is available in the Instructions to get involved with #potavristou section.


We are reaching out for all the month of September! With the peak of our campaign running from the 22nd to the 25th of September.



Campaign background


The #potavristou campaign was first implemented in September 2019. “Potavristou” is a word used in the Cypriot dialect which roughly translates to “reach out” or “lend a hand”. It was used to name this innovative action that was started by a group of volunteers in collaboration with AKTI Project and Research Centre. Of note is how #potavristou became a “prophetic” action. It was developed in 2019 during a time where there were no restrictions on gatherings. However, a year later, during the COVID-19 pandemic in 2020, this was a different story. An action such as #potavristou was well-received as it allowed people to be active and help the environment without endangering themselves or others!



In 2020 an international competition was organised by Ocean Conservancy, a multinational organisation, to promote the 10 most innovative beach clean-up actions of 2019. AKTI’s submission involved three actions: #potavristou, the DecyDe-4 decision toolbox for marine litter reduction, and our brand surveys. Among the hundreds of entries from more than 130 different countries, AKTI’s collective submission was awarded as one of the 10 most innovative actions worldwide!



Results from the previous #potavristou campaigns


On the 21st of September 2019 on International Coastal Cleanup Day, the organisers encouraged the audience to help clean our seas and coasts, wherever they may be. On this day, more than 500 people reached out and collected surrounding litter. This included items such as glass and plastic cups, bottles, bags, food containers, drinks cans, nets, etc. 5.5 tonnes of waste were collected that day and removed before they could begin their vicious cycle of entering the sea and coming back into our lives in the form of microplastics.


After the incredibly positive response that this campaign received in 2019, #potavristou was run again in 2020 during the whole month of September. The results from the #potavristou_2020 campaign were astonishing: 2016 volunteers took part, data was sent for 187 different locations in Cyprus and 20 locations abroad, 12 tonnes of litter were collected (70% of which was plastic), additionally there was a reach of 12 million through the media and AKTI’s social media pages!



Instructions to get involved with #potavristou


  1. You can take part as an individual, with your group or through an organised event.
  2. Wherever you may be, either at the beach or on a boat, reach out and pick up any litter in sight! You can also go a bit further and perform a thorough beach clean-up!
  3. Separate the litter into groups and count the individual items e.g., this many plastic bottles, this many cigarette butts etc.
  4. Take a photo
  5. Upload this photo to Facebook/Twitter/Instagram with the hashtags #potavristou, #teamocean and #akti, along with the relevant data (number, type), collection location and how many people were involved.
  6. You can also use the free Clean Swell app (download from Play Store/App store) developed by the Ocean Conservancy.
  7. In the case of you owning a private Instagram account, please upload to Facebook as we will not be able to see your post. In your Facebook post tag ΑΚΤΗ / AKTI Project and Research Alternatively, you can send it through AKTI’s webpage or just send it through our Facebook Messenger! Doing this helps us here at AKTI as it allows us to record field data that can be used to compare results both from the past and in the future.
  8. What will you do with the litter you have collected?
  • If you are at a remote beach, take it with you!
  • If you are at an organised beach, put it in the available rubbish bins (there should also be some PMD bins around)
  • If you are on a boat, dispose of it in the corresponding bins when you make port.



Since the COVID-19 pandemic and the resulting increase in plastic pollution, the need for a greater number of participants is critical!


Therefore, be a part of #potavristou and reach out wherever you may be, to help clean our seas and coasts!


For more information:

22458485 (Stephanie Hadjiprocopiou or Christina Baldwin)



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