News

Crowdsourcing Branding Strategy Competition

EXTENSION OF DEADLINE! The contest deadline has been extended until the 18th of January 2015!

AKTI Project and Research Centre calls for all Branding and Marketing experts and enthusiasts to take part in developing the Green Cluster branding strategy.

What is the Green Cluster? 

Cluster: a bunch, a bundle, a collection… a group of similar things or people positioned or occurring closely together.

Green Cluster is a new initiative being developed by AKTI Project and Research Centre. It is a dynamic form of collaboration aiming to strengthen joint activities, to increase innovation, networking, trust building, business development and business environments.  The Green Cluster emerges from a need to bring together businesses with a common interest, the environment, in a collective that will promote business growth and extroversion, will allow access to funds and will encourage and support the creation of start-ups.

Facebook page:Click here 

The Project

AKTI Project and Research Centre launch the new project Green Cluster! Green Cluster is a project, which will last for two years, until September 2016.

Green Cluster concerns the identification of and contact with Cypriot men and women around the island that will be interested in participating in the cluster (i.e. working in or about to join the “green” business environment).  Through the participation in this novel structure, the aim is to boost cooperation, free from bureaucratic bounds, in order to promote green sector entrepreneurship through:

• Non- formal infrastructure
• Supporting Extroversion of Cypriot nano and small SMEs: Regional, European and International networking
• Support Green Start-ups
• Public engagement
• Challenges for sustainable start ups
• Develop leadership
• Dissemination through the mass media and through social media.

The Green Cluster Sectors

One of the first actions of Green Cluster is the identification of promising green sectors, i.e. green sectors with potential to be expanded in Cyprus, which will cover nano and small enterprises, green workers and green leaders.

More than 40 sectors have been identified. Click here  to see them. If you are interested to participate send us your details and your suggestions for more sectors!

Novel interactive e-tools will be developed and implemented, such as an interactive e-platform where all the information about green entrepreneurship in general and the Green Cluster specifically will be created. The platform will act as the tool to knowledge, networking and participation. An electronic and live help-desk will also be developed and operated with the support of experts. Through this help-desk our target audience will be able to have their questions about both green entrepreneurship and gender mainstreaming.

Branding Strategy Competition: Criteria and Deadline

The winner will be selected based on developing an innovative branding strategy on the Green Cluster project. The strategy should include brand recognition and awareness ideas, marketing methods, e-branding and promotional ideas.

The Strategy:

• should be written in English
• should not be longer than 5 pages (A4)
• should be realistic regarding its implementation
• should be low-budgeted or self-funded
• should quantify outreach and cost

The following Criteria will be used to evaluate the strategies:

• Innovation
• Outreach potential
• Cost
• Brand recognition potential

Deadline: All entries should be submitted by the 18^th January 2015 via email (akti@akti.org.cy).

No submissions will be accepted after the deadline.

Entry to the competition is free of charge

Prizes

• 500 EUR will be awarded to the first winner

We will also offer to the first winner:

• Future networking opportunities
• Future opportunities for collaboration with AKTI Project and Research Centre

Terms and Conditions

• Submission of the branding strategy will begin on 20^th December 2014 and the deadline for submission is 12^th January 2015; submissions must be sent via email (akti@akti.org.cy)
• No submissions will be accepted after the 12^th January 2015 and no exceptions will be made for late submissions
• The contest is open to any individual (any age, nationality, location)
• The branding strategy must be your own original work
• Incomplete, unreadable, unintelligible or otherwise non-compliant submissions will be disqualified and AKTI reserves the right to reject entries that do not meet the criteria.
• IMPORTANT: By entering the competition you grant AKTI Project and Research Centre the rights to use your branding strategy for the benefit of the project at no extra cost.
• The winner will be announced on facebook and invited to receive their prizes on the 19^th January 2015.